Fanfare Sport
Fan Engagement Worth Celebrating
Helping you to attract, engage and retain fans
Welcome to Fanfare Sport
Where it all started
Fanfare Sport was established by Gemma Avery, whose career started in broadcasting in 2009. Gemma then moved in to football with marketing roles at Burnley FC, Arsenal FC and Manchester FA as well as freelance support within women's football.
The knowledge, skills and experience gained since 2009 has built a powerful toolkit that can be applied to a range of sports. Whether your needs are around acquisition, CRM and ticketing, in-stadia experience or retention, we have the tools, best practice and processes ready to help you level up.
What makes us different
Fanfare's approach is fan-first.
You'll never catch us using the word 'customer' and we'll always tailor our work with your club and in your sport so that the support and recommendations we give are authentic to you and your fans. We believe in the power of the in-person experience, as much as we do great marketing and retention strategies.
By blending all three areas, we help you to grow your fan base for generations to come
Previous experience working with...
From national governing bodies to individual clubs and organisations, Fanfare Sport is backed with fifteen years of industry knowledge and experience.